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  • 2015
    A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
    Solo Metadatos
    (World Advertising Research Center, 2015-01-01)
    MARTINEZ FIESTAS, MYRIAM | del Jesus M.I.V. | Sanchez-Fernandez J. ... ver más
    Artículo
    • DOI: 10.2501/JAR-55-2-192-205
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/45843
    • SCOPUS: 2-s2.0-84930980705
  • 2018
    Adolescent emotions toward sweet food cues as a function of obesity and risky dieting practices
    Solo Metadatos
    (Elsevier Ltd, 2018-09-01)
    Miccoli L. | MARTINEZ FIESTAS, MYRIAM | Delgado-Rodríguez R. ... ver más
    Artículo
    • DOI: 10.1016/j.foodqual.2018.03.006
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/145371
    • SCOPUS: 2-s2.0-85044033663
    Scopus© Citations 7
  • 2016
    An exploratory analysis of perceived risk among construction workers in three spanish-speaking countries
    Solo Metadatos
    (ASCE - American Society of Civil Engineers, 2016-11-01)
    Rodríguez-Garzón I. | Martínez Fiestas, Myriam | Delgado-Padial A. ... ver más
    Artículo
    • DOI: 10.1061/(ASCE)CO.1943-7862.0001187
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46265
    • SCOPUS: 2-s2.0-84991641405
  • 2019
    Analysis of a mobile payment scenario: Key issues and perspectives
    Solo Metadatos
    (IGI Global, 2019-09-27)
    de Luna I.R. | Montoro-Ríos F. | MARTINEZ FIESTAS, MYRIAM ... ver más
    Capítulo de libro
    • DOI: 10.4018/978-1-7998-0050-7.ch002
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/168701
    • SCOPUS: 2-s2.0-85087881509
  • 2017
    Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model
    Solo Metadatos
    (Taylor and Francis Ltd., 2017-07-03)
    MARTINEZ FIESTAS, MYRIAM | Rodríguez-Garzón I. | Delgado-Padial A. ... ver más
    Artículo
    • DOI: 10.1080/10803548.2016.1198621
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46259
    • SCOPUS: 2-s2.0-84978472813
  • 2015
    Association between perceived risk and training in the construction industry
    Acceso Restringido
    (American Society of Civil Engineers, 2015-05-01)
    Rodríguez-Garzón I. | Lucas-Ruiz V. | Martínez Fiestas, Myriam ... ver más
    Artículo
    • DOI: 10.1061/(ASCE)CO.1943-7862.0000960
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46691
    • SCOPUS: 2-s2.0-84928038564
  • 2013
    Detecting salient themes in financial marketing research from 1961 to 2010
    Solo Metadatos
    (Taylor & Francis, 2013-07-01)
    Muñoz-Leiva F. | Sánchez-Fernández J. | Liébana-Cabanillas F.J. ... ver más
    Artículo
    • DOI: 10.1080/02642069.2013.719884
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/164528
    • SCOPUS: 2-s2.0-84880253775
  • 2015
    Drop-out risk measurement of E-banking customers
    Solo Metadatos
    (IGI Global, 2015-09-21)
    Lara-Rubio J. | MARTINEZ FIESTAS, MYRIAM | Cortés-Romero A.
    Capítulo de libro
    • DOI: 10.4018/978-1-4666-6268-1.ch017
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/48231
    • SCOPUS: 2-s2.0-84945132609
  • 2014
    Drop-out risk measurement of E-banking customers
    Solo Metadatos
    (IGI Global, 2014-02-28)
    Lara-Rubio J. | MARTINEZ FIESTAS, MYRIAM | Cortés-Romero A.
    Capítulo de libro
    • DOI: 10.4018/978-1-4666-5190-6.ch009
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46687
    • SCOPUS: 2-s2.0-84946007897
    Scopus© Citations 1
  • 2021
    Effectuation or causation to promote innovation in technology-based SMEs? The effects of strategic decision-making logics
    Solo Metadatos
    (Routledge, 2021-01-01)
    ALZAMORA RUIZ, JESSICA NOELIA | Fuentes Fuentes, María del Mar | Martínez Fiestas, Myriam
    Artículo
    • DOI: 10.1080/09537325.2020.1849609
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/155979
    • SCOPUS: 2-s2.0-85108302118
  • 2015
    Factors involved in the perceived risk of construction workers
    Acceso Abierto
    (Universidad Nacional de Colombia, 2015-08-01)
    Rodríguez-Garzón I. | MARTINEZ FIESTAS, MYRIAM | Delgado-Padial A. ... ver más
    Artículo
    • DOI: 10.15446/dyna.v82n192.44999
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46693
    • SCOPUS: 2-s2.0-84941623748
  • 2020
    Firefighter perception of risk: a multinational analysis
    Solo Metadatos
    (Elsevier B.V., 2020-03-01)
    MARTINEZ FIESTAS, MYRIAM | Rodríguez-Garzón I. | Delgado-Padial A.
    Artículo
    • DOI: 10.1016/j.ssci.2019.104545
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46253
    • SCOPUS: 2-s2.0-85076269877
  • 2021
    Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages
    Solo Metadatos
    (Elsevier Inc., 2021-03-01)
    GUERRERO MEDINA, CARLOS ALBERTO | Casado Aranda L.A. | Sánchez-Fernández J. ... ver más
    Revista
    • DOI: 10.1016/j.jbusres.2020.12.044
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46183
    • SCOPUS: 2-s2.0-85098982513
  • 2020
    Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response
    Solo Metadatos
    (John Wiley and Sons Ltd, 2020-09-01)
    Guerrero Medina, Carlos Alberto | Viedma-del-Jesus M.I. | MARTINEZ FIESTAS, MYRIAM ... ver más
    Artículo original
    • DOI: 10.1002/csr.1946
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/138833
    • SCOPUS: 2-s2.0-85083444273
    Scopus© Citations 2
  • 2018
    Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing
    Solo Metadatos
    (Academic Press, 2018-01-15)
    Casado-Aranda L.A. | Martínez Fiestas, Myriam | Sánchez-Fernández J.
    Artículo
    • DOI: 10.1016/j.jenvman.2017.10.006
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/182546
    • SCOPUS: 2-s2.0-85033404161
  • 2016
    Perception of occupational risk of firefighters in Quito (Ecuador)
    Acceso Restringido
    (Springer New York LLC, 2016-05-01)
    Rodríguez-Garzón I. | Martínez Fiestas, Myriam | Delgado-Padial, Antonio ... ver más
    Artículo
    • DOI: 10.1007/s10694-015-0494-x
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46699
    • SCOPUS: 2-s2.0-84929643596
  • 2014
    Preface
    Solo Metadatos
    (IGI Global, 2014-02-28)
    Liébana-Cabanillas F. | Muñoz-Leiva F. | Sanchez-Fernández J. ... ver más
    Editorial
    • DOI: 10.4018/978-1-4666-5190-6
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/120671
    • SCOPUS: 2-s2.0-84945989025
  • 2015
    The delay of consequences and perceived risk: An analysis from the workers' view point
    Solo Metadatos
    (Universidad de Antioquia, 2015-01-01)
    Rodríguez-Garzón I. | Delgado-Padial A. | MARTINEZ FIESTAS, MYRIAM ... ver más
    Artículo
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/46689
    • SCOPUS: 2-s2.0-84929457909
  • 2020
    The effect of religion on the effectiveness of ecological advertising
    Solo Metadatos
    (Brill Academic Publishers, 2020-01-01)
    MARTINEZ FIESTAS, MYRIAM | Casado-Aranda L. | ALZAMORA RUIZ, JESSICA NOELIA ... ver más
    Artículo original
    • DOI: 10.1163/15685357-02303300
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/158325
    • SCOPUS: 2-s2.0-85082771971
  • 2013
    The perceived risk by the construction worker: What role does the trade play?
    Solo Metadatos
    (Pontificia Universidad Catolica de Chile, 2013-01-01)
    Garzón I.R. | Alonso M.L. | MARTINEZ FIESTAS, MYRIAM
    Artículo
    • HANDLE O URL: https://www.perucris.pe/handle/123456789/45839
    • SCOPUS: 2-s2.0-84907854689
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